Trip planner
My role
UX Research | UX and UI Design
Team
Creativo
Category
Ux & UI design
Duration
Jul-Oct 2023
Project Description
Designing algorithm for improving UX of how users plan rides on their EV 2 wheeler (450x).
Designing UI for ride planning feature on Ather App called "Trip planner".
Goal
Redesign navigation and trip planning experience with Ather 450x feel more reliable and increase usage of trip planner on Ather app.
Challenge
The data received from google maps v/s scooter data had to be combined to have more effective usage predictions and thus make the feature reliable.
Outcome
Monthly average usage of Trip planner feature went from 24% to 39% within 6 months of release*.
V1 contained 30% of intended features.
