Ather App
My role
Define new keywords, create moodboard and UI concepts for presentation and testing.
Team
Creativo
Category
UI Design
Duration
Jan-Mar 2023
Project Description
Redesigned Ather App's UI to bind to Ather Stack story. This required visual language to be refreshed while addressing Ux challenges of context aware app.
Goal
To have a refreshed App that feels more Ather, Dynamic, Context aware and Personal.
Challenge
In order to make the app personal and be bold with colors took us months of experimentation to make each scooter colour work with the background and error states.
The context changing concept was especially challenging, for us to think in terms of scalability for all scenarios.
Outcome
New app introduced refreshed colors, architecture and redesigned UI.
Total App fleet increased by 31% within 6 months of App launch. App retention increased by 15% within week 8 of launch.
The app won 2 design awards and instantly became popular on Ather community for the new features and refreshed look.
