Magical onboarding
My role
Ux research and conceptualisation
Team
Creativo
Category
Experience design and research
Duration
Nov-Dec 2024
Project Description
Ather delivery experience and first time onboarding experience design; Uplifting UX through digital touch-points.
Goal
After user places an order of 450x; We wanted the journey of first time experiencing your 450x to be magical and memorable for life. This includes the user being introduced to all features in pro-pack and onboarding effectively.
Challenge
Designing around on-ground logistics and infrastructure that the organisation currently works with. These restrictions served as a ground for experimentation and innovation via digital service design.
Outcome
The experience pitch gained a bind in from product and development team. It became a priority list for the next quarter to be worked upon.
